HyperGuest & NordBeds Partnership

HyperGuest announced today a strategic partnership with NordBeds, Digital b2b Accommodation supplier, part of the Stena Line Travel & Retail Group. This latest tie-up will empower NordBeds to source more competitive dynamic rates from their hotel partners.

Stena Line Travel & Retail Group, a subsidiary of Europe’s largest passenger ferry company Stena Line is one of the largest leisure travel groups in Sweden. Operating multiple travel brands in Europe with a strong position in the Nordics and Netherlands. 

Marc Armengol, our VP Business Development : ”We are really happy to contribute to the democratization of the travel industry by offering a contracting and connectivity suite that removes barriers and levels the field. This partnership with NordBeds and Stena Line represents another milestone on HyperGuest’s growth strategy and we are really excited about it.”

Bruno Träthaug, Business Area Director of NordBeds explains the rationale behind the launch: “As the market is moving towards a dynamic model this is an important step for us to be able to continue to enhance our relationships with our #hotel partners to ensure competitive rates, availability and seamless delivery of bookings to our values partners!

About Stena Line Travel & Retail Group:

The group consolidates all Travel & Retail activities in Europe for Stena Line, with a turnover of 250 MEUR generated from more than 30 source markets. Stena Line Travel & Retail Group are one of the leading Travel companies in Northern Europe and a major player within the Travel Retail business. The company has 200 business driven, service minded & happy employees based mainly in the Netherlands, Denmark, Norway, Sweden & Spain. Stena Line Travel & Retail Group serve more than 550,000 B2C customers yearly traveling to more than 200 destinations and a significant number of the largest Travel Retail vendors in Europe. The companies’ brands are Sembo (SE, NO, FI, DE+…), DTF Travel (DK), Best Travel (DK), Vista Travel (NO), Buro Scanbrit (NL) & R & F Travel Retail (SE). Stena Line Travel & Retail Group is owned by Europe’s largest passenger shipping company Stena Line, operating 37 ships on 10 markets with 5100 employees.

About HyperGuest:

HyperGuest is a startup company founded in the beginning of 2020, and is headquartered in TLV, Israel. HyperGuest’s technology platform empowers Hotels and Travel Providers to deliver rooms with maximum efficiency and profitability. HyperGuest Marketplace is an intelligent yet easy-to-use B2B distribution channel that shortens the booking supply chain and enables direct booking flow at scale for both Hotels and Travel Providers. This open and highly scalable cloud technology layer opens new opportunities for profit and business with zero manual effort and the fastest time-to-booking.