The Brazilian Traveler: 2026 Tactics & Trends

Maximize Your ADR and Occupancy by Connecting Directly to Brazil's Premier B2B Network via HyperGuest

April 20, 2026

Webinar Recap

North American hotels are entering a new era of international distribution. In this session, HyperGuest and Orinter joined forces to provide a strategic roadmap for capturing the high-value Brazilian market. We moved beyond surface-level trends to show hoteliers exactly how to use direct B2B connectivity to secure long-stay, high-spend bookings for 2026 and beyond.

Speakers

Marcos Gottlieb

Travel Business Advisor, Orinter

Marcos brings 30+ years of tourism expertise to the table, focusing on market prospection and innovative product design. From launching regional branches to training national sales teams, he combines strategic planning with a sharp commercial eye. He is dedicated to creating agile, win-win solutions that connect suppliers with the evolving needs of the Brazilian market.

Amit Rahav

Chief Product & Strategy Officer, Co-Founder, HyperGuest

Amit offers technical insights into AI-powered distribution and revenue management, with practical advice on how hotels can begin implementing AI solutions immediately. As cofounder and Chief Product & Strategy Officer at HyperGuest, he has a strong background in marketing and business development.

Enzo Aita

VP Supply Integration & Strategic Partnerships, HyperGuest

Enzo Aita is a renowned business development leader with expertise in strategic partnerships, sales growth, and innovative marketing within the hospitality and travel technology sectors. Recognized as a Top Hospitality Voice on LinkedIn and one of the Top 10 travel content creators in Spain, Enzo has been a key player in driving revenue optimization and global expansion. As the creator of FunnelTV, a travel tech channel with over 30,000 hoteliers, he continues to shape industry conversations and thought leadership. A Certified Revenue Management Executive (HSMAI), Enzo spearheaded the creation of the largest Revenue Management Dictionary—a free resource featuring 600+ terms, hosted on HospitalityNet. At HyperGuest, Enzo leads global connectivity initiatives, forging key partnerships and enhancing B2B distribution solutions to optimize efficiency and profitability for hoteliers and travel providers.

Video Recording

Key Takeaways

1. The "10-Day" Occupancy Anchor

Brazilians are among the most valuable international segments for North American properties.

The Math: They stay an average of 10+ days and book 3–6 months in advance.
The Value: This long-lead demand provides a stable occupancy base, allowing revenue managers to price more aggressively for shorter-stay domestic windows.

2. Reach the Heart of the Brazilian Market

With over 35 years of expertise, Orinter is a powerhouse in Brazilian B2B distribution.

Connecting with Orinter provides hotels with instant visibility across thousands of independent travel agencies and high-net-worth travelers who prefer the security of booking through a trusted local operator.

3. The End of the "Middleman Tax"

The legacy era of manual B2B contracting and static rates is over.

Through HyperGuest, hotels can now establish a direct tech bridge to Orinter. This ensures real-time rate parity, instant inventory updates, and the elimination of unnecessary distribution friction.