Unlocking New Demand: Emerging Travel Group, Optimized at Scale via HyperGuest

Katya has extensive experience in hospitality, Account Management, Business Development, and Marketing, with deep expertise in travel technology and IT. She helps hotel partners that work through marketplaces unlock sales opportunities across Emerging Travel Group. She focuses on finding the most efficient ways to present hotels to ETG’s B2B, B2C, and corporate customers, driving growth across switch platforms, marketplaces, and market hubs by managing partnerships, analysing performance, leading contracts and onboarding, and improving integrations and processes.

Victoria is the Interim Managing Director of the Wholesaler Business Unit at Emerging Travel Group, where she leads one of the company’s most strategically important areas focused on direct hotel supply and global chains. She oversees a cross-functional organization spanning commercial, product, marketing, operations, and analytics, and is accountable for the BU’s P&L, commercial performance, supply strategy, and development of new partner-facing solutions, including the Extranet.

Enzo Aita is a renowned business development leader with expertise in strategic partnerships, sales growth, and innovative marketing within the hospitality and travel technology sectors. Recognized as a Top Hospitality Voice on LinkedIn and one of the Top 10 travel content creators in Spain, Enzo has been a key player in driving revenue optimization and global expansion. As the creator of FunnelTV, a travel tech channel with over 30,000 hoteliers, he continues to shape industry conversations and thought leadership. A Certified Revenue Management Executive (HSMAI), Enzo spearheaded the creation of the largest Revenue Management Dictionary—a free resource featuring 600+ terms, hosted on HospitalityNet. At HyperGuest, Enzo leads global connectivity initiatives, forging key partnerships and enhancing B2B distribution solutions to optimize efficiency and profitability for hoteliers and travel providers.

Amit offers technical insights into AI-powered distribution and revenue management, with practical advice on how hotels can begin implementing AI solutions immediately. As cofounder and Chief Product & Strategy Officer at HyperGuest, he has a strong background in marketing and business development.