Meet HyperGuest at FITUR 2026 in Madrid, the leading global trade fair for the Ibero-American market, to connect with travel innovators and top industry professionals from over 130 countries!

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Marc Armengol leads HyperGuest’s global expansion and strategic partnerships, bringing over a decade of experience in hospitality and travel technology. Before joining HyperGuest, Marc spent nearly ten years at Grupo Hotusa, where he held leadership roles including Director of Sales & Distribution and Head of Distribution. His expertise in sales strategy, hotel distribution, and online business operations was honed through key roles at various hospitality organizations. Marc holds a degree in Tourism, a Master’s in Business Intelligence from EAE Business School, a PMP certification from La Salle BCN, and a Master’s in Hospitality Management & Marketing from Cornell University. His diverse expertise drives HyperGuest’s international growth, fostering strategic collaborations that enhance the travel ecosystem.

Seasoned travel industry executive with 15+ years of experience across the German packaged holiday and DMC ecosystem. A proven leader in driving digital transformation and pioneering travel tech innovation for top tour operators and distribution networks. Specialized in dynamic sourcing and B2B distribution, with deep expertise in midware architecture, content normalization, and hotel mapping. Early advocate of AI and machine learning in travel, with a strong track record of leveraging emerging technologies to streamline operations, optimize conversions, and scale intelligently.