A Strategic Partnership to Revolutionize B2B Distribution

Vertical Booking, a global leader in hospitality technology and part of the Zucchetti Group, has joined forces with HyperGuest, a leading B2B distribution platform. This strategic partnership is built on a shared mission to empower hotels with direct, transparent, and highlyefficient B2B distribution, transforming the industry by making it smarter, faster, and more profitable.

Key Achievements at a Glance

Top-Ranked B2B Channel: HyperGuest ranks as the #1 B2B channel within the Vertical Booking ecosystem in terms of performance and booking volume, making it the most strategic partner for hotels seeking to optimize their distribution mix. Among all the B2B channels present in the Vertical Booking ecosystem, HyperGuest has become the first choice for hotels looking to enhance their distribution strategy.

Rapid Adoption: Adoption of the HyperGuest platform has been strong and steady since the beginning of the partnership, with Vertical Booking properties quickly embracing the concept. This rapid uptake demonstrates the value proposition that HyperGuest brings to hoteliers seeking more efficient and transparent distribution channels.

Continuous Improvement: Both companies are committed to continuous improvements andupdates to the connectivity and activation processes for new hotels, ensuring a seamless experience. Regular enhancements to the platform ensure that hotels can onboard quickly andbegin distributing their inventory with minimal friction.

High Performance: Currently, 25% of hotel connections on Vertical Booking are distributedon HyperGuest, which is recognized as a highly stable and reliable channel. This significant market share reflects the trust that hotels place in HyperGuest's ability to deliver consistent results and maintain strong relationships with B2B buyers.

Benefits for Hotels

Hotels that distribute their inventory through HyperGuest experience a wide range of benefits, including:

• Increased Profitability: By eliminating unnecessary middlemen, hotels can significantly improve their margins.
• Real-Time Distribution: The platform provides instant, live connectivity with B2B buyers.
• Full Transparency: Hotels have complete visibility into who is buying their inventory and under what conditions.
• Improved Channel Mix: The partnership allows hotels to strengthen their B2B distribution with a top-ranked partner.

About the Leaders

Christian Lepom, Managing Director of Vertical Booking

Christian has over 20 years of experience in the hospitality technology sector, holding senior roles across sales, marketing, and distribution. As Managing Director of Vertical Booking, part of the Zucchetti Group, he leads the company’s global commercial strategy, forging partnerships and driving innovation in hotel distribution. His deep understanding of both technology and market dynamics makes him a trusted voice in the industry.