A Strategic Shift Towards Smarter Distribution

Hilton Grand Vacations, a global leader in leisure-focused accommodations, sought to enhance its B2B distribution in Europe while refining brand positioning and expanding into high-priority markets. In partnership with HyperGuest, Hilton Grand Vacations transformed its distribution model—leveraging real-time, direct connectivity to scale growth, simplify onboarding, and gain stronger rate control.

Key Performance Highlights

• 128% Year-over-Year Revenue Growth
  HyperGuest rapidly became Hilton Grand Vacations’s fastest-growing B2B distribution channel.
  
  
• 70% Reduction in Onboarding Time
  Dynamic e-contracting and centralized rate control accelerated partner activations.
  
  
• Expanded Market Penetration
  Hilton Grand Vacations successfully reached high-value leisure markets, including the Canary Islands and Costa del Sol.
  
  
• Improved Global Rate Consistency
  With HyperGuest’s centralized rate management, Hilton Grand Vacations ensured global pricing integrity.
  

Delivering More Than a Stay

Hilton Grand Vacations caters to a growing segment of leisure travellers seeking more than just a hotel room.

Hilton Grand Vacations properties offer:

• Spacious accommodations ideal for families, groups, and long-stay travellers.
  
  
• Premium locations in top European leisure destinations such as Costa del Sol, Canary Islands, Menorca, the Algarve and Côte d'Azur.
  
  
• Resort-style amenities including swimming pools, fitness centers, dining, and curated local experiences.
  
  
• The reliability and service guests expect from the Hilton Grand Vacations brand, with flexible stay options free from ownership commitments.

By offering elevated vacation experiences that feel like home—with hotel-like flexibility—Hilton Grand Vacations is uniquely positioned to serve modern traveller expectations.

Modernizing B2B Connectivity

Hilton Grand Vacations legacy approach to distribution was built around static contracts and fragmented negotiations—limiting agility and reach. HyperGuest enabled a shift to dynamic distribution, replacing outdated workflows with real-time connectivity that empowered Hilton Grand Vacations to manage its global distribution with greater precision.

Looking Ahead

Hilton Grand Vacations continues to innovate in B2B distribution, leveraging technology and strategic partnerships to meet evolving market needs. With HyperGuest, Hilton Grand Vacations  has built a resilient, scalable foundation that supports real-time expansion, profitability, and brand consistency.

To read to the full story of HyperGuest and Hilton Grand Vacations, click here.