HyperGuest & Sercotel

Sercotel is a leading hotel company with urban properties across Spain and Andorra. Their goal is to allow guests to forget the little things of everyday life during their stay, so they can focus on making the most of their time.

They offer 3- and 4-star hotels, as well as apartments, in prime cities such as Madrid, Barcelona, Bilbao, Valencia, San Sebastián, and Gran Canaria. Each property is in an excellent location, allowing guests to enjoy all that a city has to offer. They support them in everything they need to make travel an opportunity to explore, discover, and have fun—whether with family, friends, as a couple, or solo.

For business travelers, Sercotel is also an ideal choice. Their hotels are strategically located near major trade fairs, financial districts, and key city attractions. Their central locations make mobility easy, whether travelling by plane, high-speed train, or private car.

Sercotel hotels also feature versatile spaces to host conventions, meetings, congresses, conferences, and training sessions.

By connecting with HyperGuest, Sercotel expands its ability to reach travel distributors worldwide more efficiently and with better margins—supporting its commitment to innovation and smarter distribution.

“Our partnership with HyperGuest reflects our commitment to a more efficient and innovative distribution model. This collaboration strengthens our B2B sales strategy by optimizing margins and enabling agile, direct connectivity with travel distributors worldwide. HyperGuest is also a key strategic partner, allowing us to reach local companies and new markets that would otherwise be out of reach.”

We’re excited to support Sercotel as they enhance their global reach and accelerate their distribution strategy through fast, direct connectivity.