Maxx Royal & Voyage Hotels, one of Turkey’s premier luxury hospitality groups, is renowned for its exceptional service, elegant properties, and refined guest experiences. With a diverse portfolio that spans three distinct brands and seven upscale hotels, Maxx Royal & Voyage Hotels has consistently set the standard for excellence in the Turkish tourism sector. As part of its strategy to innovate and expand into new markets, the group partnered with HyperGuest to elevate its B2B distribution capabilities—unlocking new revenue streams, accelerating connectivity, and embracing a dynamic, tech-forward approach to hospitality commerce.

Modernizing Distribution at Scale

Under the leadership of Batuhan Sahin, Group Revenue Director at Maxx Royal & Voyage Hotels, the group initiated a focused effort to modernize and scale their B2B distribution strategy. This began with the formation of a dedicated revenue and distribution team based in Istanbul, and a bold move  to implement the HyperGuest platform across their properties.

Accelerating Market Connectivity

Maxx Royal & Voyage Hotels quickly saw the value in HyperGuest’s contracting & dynamic distribution capabilities. Focusing on the need to modernize, and move away from legacy static contracts that limit real-time availability and pricing flexibility. By integrating HyperGuest, Maxx Royal & Voyage Hotels could present live inventory to travel providers, tailoring their offering to each travel provider and boost their visibility in key B2B channels.

Laying the Groundwork for Growth

Maxx Royal & Voyage Hotels, with seven properties across three brands, is set for growth into new markets and traveler segments. With HyperGuest, it can scale effortlessly, bypassing commercial and tech barriers to speed up time to market.

Looking Ahead

Maxx Royal & Voyage Hotels's success with HyperGuest reflects the future of B2B hospitality: connected, dynamic, and data-driven. As they continue expanding their footprint and engaging in global partnerships, the brand is confident in its ability to deliver high-value experiences—powered by a platform built for speed, security, and scale.

To read to the full story of HyperGuest and Maxx Royal & Voyage Hotels, click here.