Imagination Travel turned exclusive contracts into a new revenue line

The challenge

Before P2P, The Imagination Travel Company was already distributing inventory through B2B partners and intermediary platforms. It worked, but every new demand partner tended to bring its own connectivity work, its own commercial setup, and another layer sitting between them and the buyer.

The real issue wasn't unsold rooms. It was inventory that was available but under-distributed, limited less by demand than by how much connectivity and structure it took to reach each new partner.

“We wanted to connect our hotel inventory to more demand partners, but we didn't want every new partnership to become another integration project.”

Why they chose P2P

Imagination Travel had used aggregators and intermediary connectivity before. Those solutions scaled, but at the cost of extra layers and distribution fees, and someone else sitting in the middle of the commercial relationship.

P2P Contracting works differently. HyperGuest isn't a commercial intermediary, it's the connectivity layer. The partners agree on their own terms, and the technology handles the rest.

“We can build the commercial relationship with the partner ourselves, agree on the terms, and HyperGuest provides the technology that connects both sides. So instead of HyperGuest becoming another commercial intermediary, it acts more as the connectivity layer. For us, that combination of direct relationship and shared connectivity is what makes the model interesting and scalable.”

Instant access from an existing connection

Because Imagination Travel was already connected to HyperGuest, P2P didn't ask them to build anything new. It gave them a way to activate a new commercial relationship on infrastructure that already existed, and to do it fast.

“Honestly, it was quite straightforward from our side because we were already connected to HyperGuest. Compared with building a completely new API connection from scratch, it was much lighter.”

That speed is what makes the model worth repeating. Once the connection exists, adding the next partner is a commercial decision, not a development project, and Imagination Travel can still choose exactly who they work with and on what terms.

“For me, what stands out is the combination of speed, control and scalability. Once both sides are connected, we can potentially activate a new commercial relationship quite quickly without starting another large integration project, while still controlling who we work with and the commercial setup.”

WebBeds was Imagination Travel's first P2P partner, and going live gave them the confidence to treat this as a repeatable path rather than a one-off deal.

“The technical connection itself was relatively quick once we had aligned the commercial setup and testing requirements. WebBeds was one of our first P2P partners, and the experience gave us the confidence to start expanding the model to additional demand partners.”

Bookings under the seller's name, terms kept private

Commercial confidentiality mattered to Imagination Travel, especially around supplier agreements, pricing, and margins. Every P2P booking is fulfilled under the seller's name, so the buyer gets everything needed to service the booking, without ever seeing the commercial terms behind it.

What's Next?

Bookings are already flowing through the P2P connection with WebBeds. From here, Imagination Travel's focus shifts to scaling the model: bringing more of their existing high-production B2B partners onto direct P2P connectivity, and growing a distribution network that doesn't add cost or complexity at each step.

“Expanding P2P is now one of our key distribution priorities.”

Have exclusive contracts sitting idle?

If you're already connected to HyperGuest, P2P Contracting is available today, with no new integration required. Talk to your Regional Account Manager at am@hyperguest.com to explore what your inventory could unlock.