We’re excited to join global hospitality leaders at HEDNA Europe in Lisbon, where distribution professionals come together to collaborate, innovate, and drive the business of hospitality forward.
Nir Yaron is the visionary CEO & Co-Founder of HyperGuest, leading the transformation of the hospitality industry since its inception in 2020. A seasoned entrepreneur with over two decades of experience in travel technology, Nir has been at the forefront of industry innovation. Before founding HyperGuest, he was the driving force behind Innstant Group (2010–2019), leveraging his deep expertise to reshape the travel-tech landscape. Previously, he founded seoXprts (2009–2010) and played a pivotal role at MediaMind Technologies Inc. (2001–2009), where he served as COO, CFO, and VP of Corporate Development, contributing to its successful Nasdaq listing. His leadership journey also includes serving as VP of Business Development at Isramco/Equital Group (1999–2001), where he spearheaded strategic initiatives across diverse industries. Nir holds an LL.B. in Law and a B.A. in Economics (Cum Laude) from Tel Aviv University. Passionate about innovation, optimization, and seamless connectivity, he is committed to redefining collaboration and efficiency in hospitality. Under his leadership, HyperGuest empowers hotels and travel providers with cutting-edge technology to drive better bookings, enhance experiences, and maximize profitability.
Marc Armengol leads HyperGuest’s global expansion and strategic partnerships, bringing over a decade of experience in hospitality and travel technology. Before joining HyperGuest, Marc spent nearly ten years at Grupo Hotusa, where he held leadership roles including Director of Sales & Distribution and Head of Distribution. His expertise in sales strategy, hotel distribution, and online business operations was honed through key roles at various hospitality organizations. Marc holds a degree in Tourism, a Master’s in Business Intelligence from EAE Business School, a PMP certification from La Salle BCN, and a Master’s in Hospitality Management & Marketing from Cornell University. His diverse expertise drives HyperGuest’s international growth, fostering strategic collaborations that enhance the travel ecosystem.
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