Founded in 2009, Chroma Hospitality is one of the Philippines' most prominent hospitality providers, operating under the esteemed Filinvest Group. Chroma manages a diversified portfolio of hospitality brands that reflect Filipino warmth and world-class service. Its key brands include:

• Crimson Hotels & Resorts: A five-star homegrown brand with flagship properties in Alabang (Manila), Mactan (Cebu), and Boracay.
  
  
• Quest Hotels: A midscale city and resort brand that delivers high-quality stays in urban and provincial locations.
  
  
• Timberland Highlands Resort: A unique eco-tourism property.
  
  
• Grafik Hotel Collection: A bold, lifestyle-oriented brand launching in 2025, with several properties already in development.
  
  

With rooms expected growth from the current 2,200 plan to reach 5,000 by 2028, Chroma is committed to innovation, sustainability, and technology-forward hospitality management.

Accelerating Direct Distribution Success

The Challenge‍

Chroma sought to evolve its distribution strategy by reducing over-reliance on traditional intermediaries and unlocking untapped demand sources without increasing operational complexity.

The HyperGuest Advantage

• Channel Management: 35+ distribution channels streamlined via a single integration.
• Rate Control: Real-time rate control implemented across all partners.
• Regulatory Change: 100% shift to net wholesale rates, simplifying financial processes.
  
• Market Access: New high-performing partners added in niche markets.

1. Simplifying Distribution Complexity

Challenge:
Chroma operates across 35+ distribution channels, and expanding further threatens to overwhelm their tech stack and resources.

HyperGuest’s Solution:
By plugging into HyperGuest’s centralized B2B marketplace, Chroma gains instant access to a global network of demand partners—without needing to manage individual connections. This “one-to-many” model minimizes operational overhead while maximizing reach.

2. Rate Control

Challenge:
Legacy platforms restrict how Chroma controls pricing, limiting their ability to tailor margins or adapt quickly to market shifts.

HyperGuest’s Solution:
HyperGuest’s dynamic rate control and flexible distribution rules, allowing them to:

• Adjust rates in real-time.
  
• Customize distribution strategies per partner.
  
• Retain full visibility and control over what is offered, when, and to whom.
  This control increases profitability and reduces rate leakage or inconsistencies.
  

3. Aligning with a New Commercial Model

Challenge:
As Chroma transitions all partnerships to a net-rate-only strategy, they need a platform that aligns with this shift and avoids commission-based friction.

HyperGuest’s Solution:
HyperGuest supports Chroma’s move with a net-rate model powered by Virtual Credit Cards (VCCs), ensuring every booking is compliant, transparent, and risk-mitigated—no complex commission reconciliations, just seamless transactions.

4. Targeting Hard-to-Reach Markets

Challenge:
Traditional B2B distribution channels makes it costly and time-consuming for Chroma to access niche or emerging markets.

HyperGuest’s Solution:
Through HyperGuest’s expansive marketplace, Chroma connects with mid-sized and niche OTAs that would otherwise be too small or costly to contract with individually. For example, HyperGuest enabled a high-performing collaboration with PKFair in Vietnam—a previously inaccessible yet now top-producing partner.

Key Outcomes:

• Fast Onboarding & Immediate Bookings: All properties onboarded in under three weeks; With bookings starting from day one.
  
  
• Elevated Partner Integration: New high-performing travel providers partnerships, such as with PKFair (Vietnam), were facilitated, and activated through HyperGuest, providing value to both Chroma and PKFair.
  
  
• New Market Penetration: Access to niche international markets that were previously too resource-intensive to contract directly.
  
  
• Enhanced Rate Control & Profitability: HyperGuest enables dynamic rate distribution under Chroma's control, ensuring better margin management, particularly amid new VAT regulations.
  
  
• Future-Ready Infrastructure: With a pipeline of 2,800+ rooms, Chroma views HyperGuest as a scalable, strategic platform to future-proof its B2B growth.
  

Looking Forward
As Chroma pivots toward a more integrated and margin-conscious distribution strategy, HyperGuest remains a trusted technology and growth partner-delivering speed, transparency, and performance with zero risk.

To read to the full story of HyperGuest and Chroma Hospitality, click here.