HyperGuest & Premier Inn

Premier Inn Middle East, owned by the Emirates Group and leading UK hospitality company Whitbread, continues to strengthen its regional distribution strategy through a new partnership with HyperGuest.

Established in the Middle East with the opening of Premier Inn Dubai Investments Park in 2008, the brand has grown steadily and now operates 11 hotels across the region. Backed by a global portfolio of more than 800 hotels, Premier Inn is known for delivering great value stays, flexible rates, welcoming service and consistently comfortable sleep experiences. The brand was also named the UK’s Best Budget Hotel Brand at the Business Traveller Awards 2024.

By joining HyperGuest’s direct connect B2B distribution marketplace, Premier Inn Middle East gains real time connectivity to a global network of travel partners, enabling efficient access to new markets while maintaining control, speed and accuracy across its inventory.

“We are excited to be officially live with HyperGuest, our newest direct connect B2B distribution marketplace. This partnership further strengthens Premier Inn’s distribution strategy, opens access to new markets and partners, and enhances our ability to deliver real time, efficient and high quality connectivity across our 11 hotels in the Middle East. It strongly supports our growth ambitions, and we look forward to a successful journey ahead,” said Nadia Purkayassta, Regional Head of Revenue Management, Premier Inn Middle East.

Together, Premier Inn Middle East and HyperGuest are focused on building smarter, more transparent distribution that supports long term growth and delivers value for both travel partners and guests across the region.