Webinars & Events / Laying the Foundations: Understanding the HyperGuest Ecosystem
Past Webinars
Laying the Foundations: Understanding the HyperGuest Ecosystem
Learn how seamless integration, real-time inventory control, and smarter revenue strategies can transform your B2B distribution.
March 31, 2025
Webinar Recap
In this webinar, we revisited the core of what HyperGuest is all about and how our platform is transforming the way hotels connect with the world of B2B travel. We discussed how HyperGuest empowers hotels by offering a smarter, more direct approach to distribution—cutting out unnecessary intermediaries that often eat into margins and create inefficiencies. With real-time, dynamic pricing and seamless integration, hotels gain full visibility and control over their distribution strategy. We also introduced key tools like MyDemand, giving hoteliers valuable insights into which partners are actively searching for their property or destination. The session highlighted how HyperGuest helps hotels unlock new demand, strengthen their commercial relationships, and operate with greater agility and profitability in today’s competitive landscape.
Speakers
Enzo Aita
VP Supply Integration & Strategic Partnerships, HyperGuest
Enzo Aita
VP Supply Integration & Strategic Partnerships, HyperGuest
Enzo Aita is a renowned business development leader with expertise in strategic partnerships, sales growth, and innovative marketing within the hospitality and travel technology sectors. Recognized as a Top Hospitality Voice on LinkedIn and one of the Top 10 travel content creators in Spain, Enzo has been a key player in driving revenue optimization and global expansion. As the creator of FunnelTV, a travel tech channel with over 30,000 hoteliers, he continues to shape industry conversations and thought leadership. A Certified Revenue Management Executive (HSMAI), Enzo spearheaded the creation of the largest Revenue Management Dictionary—a free resource featuring 600+ terms, hosted on HospitalityNet. At HyperGuest, Enzo leads global connectivity initiatives, forging key partnerships and enhancing B2B distribution solutions to optimize efficiency and profitability for hoteliers and travel providers.
LinkedIn
Facundo Peralta
Key Account Manager, HyperGuest
Facundo Peralta
Key Account Manager, HyperGuest
Video Recording
Key Takeaways
- Smart Distribution Is the FutureTraditional B2B distribution with multiple intermediaries leads to margin erosion and rate leakages.HyperGuest’s smart distribution enables direct API connectivity between hotels and travel operators, replacing static contracts with real-time dynamic pricing.
- Massive Network Access: With over 50,000 hotels and nearly 1,000 demand partners, HyperGuest offers unparalleled reach—especially for small and mid-size OTAs who struggle with inventory access.
- Full Transparency for Hotels: Hotels get full visibility into who is booking their rooms and from where, solving the longstanding issue of opaque B2B booking chains.
- MyDemand Tool = Real Demand Insight: The MyDemand feature in the extranet shows real-time search data, helping hoteliers discover which travel providers are actively looking at their region or property.
- Granular Control of Rates and Distribution: Hotels can define rules for each segment or partner like Commission levels (e.g. 20% for wholesalers, 12% for OTAs), Geo-targeted promotions and Exclusive conditions for specific partners.
- Promotion & Contract Flexibility: Hotels can apply tailored promotions (like geo-targeted discounts or corporate rates) and set up private agreements for selected partners.
- No Integration Headaches: One integration connects hotels to thousands of demand partners through channel managers or PMS. Demand partners can also onboard easily and scale without additional ops overhead.
- Support & Scalability: HyperGuest helps hotels and travel providers integrate quickly, grow their network, and maintain secure payment handling via VCCs.
- Win-Win for Both Sides: For Hotels- Lower cost per booking, higher ADR, better distribution control, and for Travel Providers - Direct access to competitive, real-time inventory without middlemen.
- It's All About Empowerment: Hotels are no longer passive players in B2B—HyperGuest enables dynamic participation in distribution with full strategic control.