HyperGuest & wówtravels

wówtravels is a Bali-based destination management company (DMC) and premium B2B specialist connecting the Italian and Spanish markets to Indonesia's most distinctive hotels and experiences. From internationally renowned luxury resorts to boutique properties in emerging destinations like Sumba, the team builds its portfolio around authentic hospitality and local character, then pairs it with the technology needed to make those destinations accessible to tour operators across Europe.

We connected with Shella Valentino, Connectivity & Distribution Manager at wówtravels, to talk about how the company curates its portfolio, the distribution challenge that came with scaling it, and how HyperGuest is helping solve it.

The Vision

What's the philosophy behind how you curate hotels and experiences?

"At wówtravels, we believe exceptional journeys start with exceptional local partners. We don't just look at room inventory; we look for authentic hospitality, strong local character, and partners who share our commitment to memorable travel experiences. Pairing carefully selected product with the right technology is how we make these destinations more accessible to our tour operator partners across Europe."

The Challenge

What's the biggest headache in sourcing and managing inventory across so many properties?

"As our hotel portfolio grew, our distribution strategy had to evolve with it. Many hotel partners still work on static contracted rates, which limits flexibility during high-demand periods when pricing and availability shift quickly. We wanted a model that lets both our hotel partners and wówtravels maximize room nights and revenue, while giving hotels more control over their own pricing strategy. At the same time, not every hotel has a direct connectivity solution with us — we needed a technology partner that could bridge that gap."

The Partnership

How is HyperGuest helping you solve that?

"HyperGuest lets us complement our contracted inventory with dynamic connectivity through a single integration. Hotel partners gain real-time flexibility over pricing and availability, and wówtravels can expand its portfolio without building individual connections to every property. The result: our travel partners get greater availability, more competitive rates, and a smoother booking experience, while both wówtravels and our hotel partners have more opportunities to generate bookings year-round."

Thank you to Shella Valentino, Connectivity & Distribution Manager at wówtravels, for the collaboration!