HyperGuest & GDSBEDS

GDSBEDS is a global B2B bedbank that combines hotel relationships with technology to give travel companies reliable access to competitive inventory. GDSBEDS is connected to HyperGuest, sourcing hotel-direct inventory and bringing it into its own distribution network. We conducted a mini-interview with Ramil Jabiyev, Managing Director at GDSBEDS, to hear how they are approaching hotel distribution, what made scaling direct connections hard, and where the P2P model takes them next.

The Vision

How would you describe the GDSBEDS approach to hotel distribution, and where do you want to take it next?

"At GDSBEDS, our goal is quite simple: to make hotel distribution more direct, reliable and efficient for our partners. We want to combine strong hotel relationships with the right technology so travel companies can access competitive inventory with confidence. Going forward, we plan to keep growing our direct hotel portfolio and make that content available to more partners across different markets."

The Challenge

Before connecting with HyperGuest, what was the biggest obstacle in sourcing hotel inventory you could rely on?

"Before working with HyperGuest, one of our main challenges was getting closer to the hotel while still maintaining the scale our B2B clients expect. Relying on several layers of intermediaries can make things more complex and less transparent. Building direct connections hotel by hotel was possible, but doing it at scale would have required a lot more time, development and operational effort."

The Partnership

What has direct connectivity through HyperGuest made possible for GDSBEDS that wasn’t possible before?

"HyperGuest has made it much easier for us to access hotel-direct inventory in a scalable way and bring it into our own distribution network. What we especially value is the P2P contracting model, because it allows partners to build direct commercial relationships while HyperGuest handles the connectivity. For us, the ability to use that same P2P model in the future to connect our own hotel portfolio with other distribution partners is incredibly valuable, as it gives us a much more flexible way to grow our network without building a separate integration for every partner."

Thank you to Ramil Jabiyev, Managing Director at GDSBEDS and to Paulo De Oliveira for making this partnership happen!