HyperGuest & Gekko Group

Gekko Group is a travel tech company specializing in leisure and corporate hotel distribution, as well as tailor-made digital solutions for travel professionals. Through its brands Hcorpo, Teldar Travel, Infinite, Miles Attack and Gekko Tech, the group offers customizable tools for hotel market access, connectivity and loyalty programs. Backed by the Accor Group, Gekko serves travel agencies, TMCs and companies of all sizes, with the ambition of becoming a global reference in hotel booking.

Gekko Group is now live on HyperGuest, giving hotels a direct route into its closed user group networks. We conducted a mini-interview with Antoine Marmain, VP Supply at Gekko Group, to hear how the connection changes things for their network.

The Vision

B2B hotel distribution is famously opaque. Where does this industry need to head next?

"The future of B2B hotel distribution is not about adding more intermediaries. It is about creating more direct, transparent and efficient connections between hotels and distributors."

"The industry must enable hotels to maintain greater control over their rates and distribution conditions, while giving B2B partners faster access to reliable and competitive offers."

"At Gekko Group, our goal is to combine the benefits of direct contracting with the efficiency of technology. Through Teldar Travel and Hcorpo, we connect hotels with two complementary audiences in closed user group environments: leisure travel professionals, as well as corporate clients and travel management companies."

"Ultimately, the industry needs to move towards a model that creates greater value for every stakeholder: more control and visibility for hotels, and better rates and conditions for B2B clients."

The Challenge

What's the biggest operational headache in managing distribution across so many channels?

"The biggest challenge is balancing scale, speed and competitiveness."

"Establishing a direct relationship with a hotel traditionally involves multiple steps, from negotiation and contracting to rate integration, connectivity and go-live. Repeating these processes across a large and diverse hotel network can quickly become complex and slow down access to new content."

"Our challenge is therefore to streamline these processes and connect hotels with the right audiences more quickly, while maintaining competitive rates, reliable conditions and fully controlled distribution."

The Partnership

Where does HyperGuest fit in, and what changes for your network?

"HyperGuest acts as a true accelerator for Gekko Group's contracting strategy. Its platform enables us to establish relationships with hotels more quickly and implement tailored commercial conditions, while simplifying the administrative and technical steps required to distribute their inventory."

"The partnership delivers three key benefits: access to more competitive net rates, greater control over direct payments to hotels through Gekko Group's own payment solutions, and a significant reduction in time to market."

"This inventory is then distributed exclusively through Teldar Travel powered by Gekko, our B2B platform for accredited travel professionals (+45,000 traditional and physical travel agencies), and Hcorpo powered by Gekko, our hotel distribution solution (+2,000 corporate clients and travel management companies)."

"As a result, our clients benefit from more competitive rates and attractive conditions. Hotels, meanwhile, gain access to two complementary B2B networks, leisure and corporate, within a secure, closed user group environment that protects rate integrity and ensures controlled distribution."

Thank you to Gekko Group and to Olivia Pérez Alcalde from HyperGuest for bringing this partnership to life!