HyperGuest & Passclub

The Indian hospitality market is moving fast, and Passclub is moving faster. As a hospitality barter and travel commerce platform, Passclub has built something genuinely novel: an ecosystem where unsold hotel inventory isn't a liability, it's a tradable asset. Through Passcoins, their proprietary barter currency, hotels can convert idle rooms, dining, wellness, and experiences into real business value powering procurement, marketing, and strategic collaboration without a single rupee changing hands.

Alongside barter, Passclub operates as a travel marketplace distributing curated hotel inventory to consumers and partners, and works with hotel groups on pre-purchase and equity-linked inventory models. The vision is ambitious: make inventory itself a currency.

To deliver on that vision at scale, they needed direct connectivity that could keep up. We asked Vijay Khuman, Passclub's founder, how they got here and where they're headed.

The Vision

‍The Indian travel market is evolving fast. Where do you see the biggest opportunity and where is the industry still falling short?

"The Indian travel and hospitality market is entering a very interesting phase where distribution is becoming more decentralised and technology-driven. A massive opportunity still exists within the standalone and mid-market hotel segment, especially in inventory monetisation, direct contracting, and alternate revenue models. The industry still lacks standardisation in rate structures, and there is a significant gap in educating hotel partners on how technology can help them optimise inventory beyond traditional OTA dependency. We believe the next phase of growth in Indian hospitality will come from smarter connectivity, alternative commerce models, and stronger direct relationships between suppliers and buyers."

The Challenge

‍What's the biggest friction your team runs into when managing rates and connecting with buyers?

"One of the biggest operational challenges has been managing direct hotel connectivity. Since Passclub operates on a barter-led ecosystem, direct contracting is extremely important. In the early stages, we had considered building our own extranet and integrating independently with various channel managers, but the process would have been extremely tedious, resource-intensive, and difficult to scale. Many standalone hotels in India also require greater awareness around BAR rates, inventory allocation, and digital distribution practices, which further complicates connectivity management. We had been looking for a practical solution for a long time until, during a travel technology exhibition, a friend from the travel-tech industry introduced us to HyperGuest."

The Partnership

‍What made HyperGuest stand out, and what's the one thing you're most excited to do differently now?

"What stood out was the simplicity and practicality of HyperGuest's direct connectivity infrastructure. The platform immediately solved a problem that would otherwise have taken enormous operational effort to build independently. For Passclub, the ability to work through external settlement structures is especially important, since our ecosystem goes beyond standard hotel bookings. It allows us to facilitate barter transactions through Passcoins, while also enabling pre-purchase inventory partnerships and equity-linked collaborations where settlement happens at a strategic level. What we are most excited about is the ability to scale direct contracting with hotels in a far more efficient and structured manner, while reducing dependency on fragmented manual processes."

Passclub is building something the industry hasn't quite seen before: a hospitality exchange where inventory is both product and currency. As they scale direct contracting across India's mid-market and standalone segment, having the right connectivity infrastructure isn't just an operational upgrade. It's what makes the whole ecosystem work.

We're proud to be the backbone behind it.