YES!
It is super easy to onboard your property (any kind/type of property).
We understand your constraints and limitations, so we developed an automatic and AI (artificial intelligence) driven process that makes the onboarding process completely effortless.
Onboarding your property can be done in a matter of few minutes.
Our seasoned and experienced Onboarding team will assist and guide you through the entire onboarding process, from start to finish.
Come join us now, contact our onboarding team.
It’s effortless!
It is super easy to integrate our API.
Our proprietary and unique technology are built and designed for quick, effortless, and smooth integrations.
We developed a proven “zero-coding” methodology that allows us to connect to any system without requiring the other system to develop and invest in resources. The process for doing so is very simple.
All you need to do is email our Integrations Team and copy the relevant contact at your internal (in-house) or external (your IT company) which operate your system and we do the rest.
In no time, your system will be connected and ready for direct distribution via our platform!
Whether you are a travel provider that wishes to connect or an accommodation provider that wishes to connect, it is super easy to do so.
On the contrary!
The HyperGuest platform offers hoteliers several levels of control to mitigate rate leakage and rate parity concerns:
Controlled distribution of NET rate plans:
Unlike bed-banks and wholesalers, HyperGuest allows hoteliers to configure how their rates get distributed. For example, NET rate plans can be made available to segments such as travel agencies, closed communities but not to resellers.
Publish the BAR rate with NET prices:
HyperGuest allows users to define a rate plan as the official BAR, which will be provided to demand generators together with the net price. In many cases, rate parity issues occur simply because demand generators don’t know the hotelier’s expectation for a minimum sell rate. Publicly selling below the BAR rate, in this case, is a violation of the HyperGuest terms of use.
Publish pay-at-hotel (gross) rate plans:
When hoteliers publish end-user (gross, commissionable) prices, they have full control of the selling price. HyperGuest allows B2B sales of such rates, including a consistent seamless reconciliation process and commission remittance.
Quick mitigation of rate parity cases:
With HyperGuest, you are in control. When an issue occurs, you don’t need to embark on a ‘detective’ effort (as with a traditional wholesaler) since you will be working with the target agencies directly. By simply adding a demand partner on your Block List, they will immediately lose access to your inventory.
HyperGuest provides a digital online proprietary platform that allows direct connectivity between accommodation providers (of any kind) and travel providers (of any sort).
By utilizing direct connectivity the platform allows placement of direct bookings (i.e. travel providers can place reservations directly with accommodation providers).
The platform offers and supports two main models:
Marketplace: accommodation providers can place their inventory for “sale” in a digital arena where travel providers can access it and directly place bookings. This allows for accommodation providers to work directly with an abundance of travel providers without the need to pre-contract each of them separately. Vice-versa, travel providers can work directly with an abundance of accommodation providers without the need to pre-contract each of them separately.
Bilateral Relationship: additionally, in coexistence with the Marketplace, accommodation providers and travel providers can agree on different rates and terms (than those of the Marketplace) and with just a few clicks, create and set bilateral relationships based on designated rates and terms as pre-agreed on between each party.
Connectivity: the technology landscape for hotel as well as demand providers is highly fragmented. The largest players dont reach 10% market share and most requests to integrate are are declined. Integrating require specialized know-how and architecture. With HyperGuest, a single integration offers both supply and demand players access to do business without ever having to worry about connectivity. The critical mass of solutions are already integrated, and new ones are being added and certified constantly.
Furthermore, based on pre-agreed and pre-set relationships, our platform allows easy and direct connectivity between accommodation providers and technology providers (of any kind and sort) that facilitates technological solutions/services obtained by accommodation providers.
And this is just the beginning…
Of course!
We offer a complete, beginning-to-end, payment solution module.
Our payment module allows you to easily pay or get paid (as the case may be).You can use our payment module with existing relationships and of course for bookings made through our marketplace (direct bookings made by partners that you may not necessarily have relationships with).
We support various payment methods such as credit cards, virtual credit cards, debit cards, bank transfers, deposits, PayPal, etc. Our reconciliation module is fully synced with our payment solution module.
Yes, by all means!
Our platform provides a very easy and friendly interface that allows you to fully control and manage your distribution map, apply various tactics and strategies to take control over your destiny.
You can do nothing or very little and “let nature take its course”, meaning open yourself to the world and start receiving reservations from various demand partners (travel providers) and as our platform deploy full transparency, you will know exactly the identity (and all the information, including contact details) of these bookers.
Or you can be much more precise and granular, via a very easy, intuitive, and simple process, literally by just a few clicks, you can control the following and more:
Tweak and adjust across the board, all or some of your rate plans (by adding a certain fix or percentage amount to all of your “sell” (commissionable) rate plans and/or “NET” rate plans). For any and each segment or on the other hand, completely shut down and block any or all segments entirely. You can create a virtual rate plan (based on the existing rate plan) and assign it to any, some, or all of the segments.
The same goes for geographies, by countries, regions, or continents, you can adjust rate-plans, per source markets, destinations, guest origins, etc.It goes down to the specific partner/s level, all of this can be done for all and any of these options. You can selectively pick specific partner/s and tweak and adjust all of your rate plans or assign to each a private rate plan/s etc.
Now, the world is at your fingertips…One platform, countless options, maximum flexibility, endless opportunities!
Sure, you can!
Yes, our platform allows you in a very easy way to fully control your distribution map, down to a very granular level, including adjusting and tweaking rates for specific partner/s (travel provider/s).
Yes, we do!
Our platform is highly flexible and built to support less common business models and unique/different rate plans.
A few examples: rate plans for selling rooms by time-slots/hourly basis (rather than nights), long-stays, opaque/packages rates, CUG rates, bulk rates, offline rates, and many more…
Among our demand network partners, we have demand partners that specialize in selling rooms by utilizing, promoting, and offering unique models (as per the above/many others).
All!
Our payment module supports all major standard payment methods, such as credit cards, virtual credit cards, debit cards, bank transfers, deposits, PayPal, etc.
For bookings made via our marketplace and/or where you do not have an existing relationship with the travel provider, our payment module will be used for receiving payments.
In case you have in place an existing relationship with the travel provider and based on your agreement/arrangement, you can pay the travel provider directly (externally to our system).
Of course!
We offer a complete, beginning-to-end, payment solution module.
Our payment module allows you to easily pay or get paid (as the case may be).
You can use our payment module with existing relationships and of course for bookings made through our marketplace (direct bookings made by partners that you may not necessarily have relationships with).
We support various payment methods such as credit cards, virtual credit cards, debit cards, bank transfers, deposits, PayPal, etc.
Our reconciliation module is fully synced with our payment solution module.
Technology providers are entities that provide technology solutions or technology services (usually categorized as travel-tech, hospitality-tech, etc.) of any type, kind, or sort of accommodation providers and/or travel providers.
For example, these solutions or services might be in the fields of yield and revenues management, websites and booking engines, rates monitoring, dynamic packages, customer relations, etc.
Of course!
The integral part of our platform is the payment module that allows you easily to pay or get paid.
Our payment module utilizes all standard payment methods, including credit cards, virtual credit cards, bank transfers, PayPal, etc.
Yes, indeed!
Our information provides plenty of additional value-added functionality, features, and modules.
Contact us for more information.
Of course!
In addition to any rate plans you may have on your system (and deployed on our system), you have additional flexibility that allows you to create and manage on our platform “virtual rate-plans”.
Virtual rate plans are a rate plan that is based on one of the rate plans and can be adjusted per all relevant parameters (price, availability, policies, etc.).
Yes, you can (and should)!
Our platform allows you to mark one rate-plan or a few rate plans as “BAR” (ex. BAR for flexible cancelation policy and BAR of non-refundable etc.).
For each rate we “send”, we will also “send” the BAR and by that, the demand partner will be able to keep intact your rate parity.
In addition to other measures contributing to the enforcement rate-parity, all and any of the demand partners take firm commitment as follows:
“Accommodation providers have a tremendous vested interest in controlling their rates (to maintain and protect “Rate Parity” across various channels etc. and to avoid rate leakages and disparity across various channels).
Hence the Travel Provider acknowledges, represents, and warrants that the Travel Provider will always honor the BAR restrictions and never and under no circumstances will the Travel Provider, directly or indirectly, intentionally or unintentionally, display, publish, or offer rates that are lower than the BAR on any Open Site (whether these sites are operated or managed by the Travel Provider or by any of its third-party customers). The Travel Provider holds full responsibility for the above and in case of a breach, in addition to, any other remedies, the Accommodation Provider will have the right to cancel bookings made in breach. The Travel Provider is fully responsible for any/all damages that will occur to the Accommodation Provider due to a breach of the above-said obligations.
For this section (and the agreement), the following terms shall have the following meanings:
“Best Available Rate (BAR)”: is the rate/s indicated by the Accommodation Provider as such (with the meaning that these are the rate/s which the Travel Provider needs to honor and MUST NOT undercut on any Open Site).
“Open site”: any online website, mobile app, etc. that is generally open for the public and can be accessed freely by consumers, users, etc.“
Best Available Rate (BAR), also known as Best Rate Guaranteed (BRG), is a pricing mechanism used by hotels and hotel chains. It was introduced as a result of the hotel industry mimicking the airline industry, which sets a price by forecasting demand.
There are several interpretations and executions of BAR in the hotel industry. Sheryl E. Kimes defines BAR pricing as an “attempt to reduce confusion and to guarantee that the guest is quoted the lowest available rate for each night of a multiple-night stay.”[1] Galileo, a Global Distribution System provider, defines BAR as “a rate available to the general public that does not require pre-payment and does not impose cancellation or change penalties and/or fees, other than those imposed as a result of a hotel property’s normal cancellation policy.” However, some hotels include “fenced” rates as part of their BAR strategies.
Source: here!
Absolutely, by all means!
Our platform can “receive” and handle, special rates, special terms, special policies, promotions, etc. from your system and deploy it.
In addition to any of these elements you may have on your system (and deployed on our system), you have additional flexibility that allows you to create and manage on our platform special rates, special terms, special policies, promotions, etc.
Sure!
Our platform supports unlimited rate plans. Any rate plan you may have on your system can be “received” and used on our platform.
In addition to any rate plans you may have on your system (and deployed on our system), you have additional flexibility that allows you to create and manage new ones via our platform “virtual rate-plans“.
Of course!
We provide a full-blown online booking system (sometimes also being referred to as “booking front-end” or “demand-side platform”) where all of the properties can be booked (bookings are done through this system directly with the hotel).
Contact us to get access to our booking system.
Yes, we do!
For each property we have on our system, we hold, maintain, and make available for our partners, full set of static data (this is sometimes referred to as “non-bookable data”), including pictures, photos, descriptions, facilities, amenities, etc. both for the property level as well as for the room level (where applicable and relevant).
The data is of the highest quality available, multilingual, fresh, authentic, and comes directly from the source.
This data is available and accessible via our API.
YES!
We provide modern, advance, and robust API for the dynamic data (bookable/ARI data), both for PULL and PUSH. As well, an API for static data (non-bookable data), property level, and room level, directly from the “source of truth“.
Sure, easily!
With just a few clicks, you can select any travel company (demand partner) and set for that partner whatever rates, terms, policies, etc. as pre-agreed between the two of you to effectuate your agreement.
Additionally, please refer to working with a specific partner and adjusting rates for a specific partner.
It’s very simple!
Our platform is very easy to use, extremely intuitive, and super user-friendly. We use modern technologies and infrastructures that fully support “ease of use”.
We heavily invest in the user experience, navigation sequences, and the GUI to create an efficient and smooth customer journey/usage.
Your gratification is our gain!
Yes, absolutely!
We highly value the privacy of our customers and partners and we strictly follow the highest privacy standards and fully comply with GDPR. We implement technologies and other measures to secure our environment, technology infrastructure, and systems.
Please also refer to the following:
For any questions regarding this matter, please do not hessite to contact our privacy officer via the following email: contact.privacy@hyperguest.com
Yes, we do!
We provide, free of charge, training for the use of our platform.
Our seasoned customer service team will set a first training session before the 1st onboarding process and will be available for follow-up training sessions based on request.
Training sessions are provided via an online video web conference.
In addition to that, our online knowledge base and our online help module embedded within our platform are always available for you.
Your knowledge is our gain!
Of course!
In parallel (or in addition), to the functionality you may have on your system, our platform provides many options and a great level of flexibility.
Our taxes and fees module allows you to create unlimited variations of taxes and fees (such as VAT, GST, City Tax, Tourist Tax, Resort Fee, etc.).
Our module will allow you to configure these based on all needed parameters (percentage or fix amount, per stay, per person, per night, per room, per bedroom, or any combination of the above).
You will be able to mark if the price that we receive already includes it or the tax/fee need to be added to the price or to be paid at the check-out etc.
These taxes and fees (in addition to the policies that we may get from your system) will be added to the reservation price (with the exact breakdown) and will be passed on to the travel provider (and via the travel provider to the guest).
Bottom line, with our taxes and fees module you will be able to easily define the right settings that will allow the passing of accurate prices with all the relevant taxes and fees and with a complete breakdown.
Absolutely!
In parallel (or in addition) to the functionality you may have on your system, our platform provides options and a great level of flexibility.
Our policy module allows you to create an unlimited number of various policies (such as check-in/out time, pet policies, extra person occupancy policies, etc.).
These policies (in addition to the policies that we may receive from your system) will be added to the reservation terms and will be passed on to the travel provider (and via the travel provider to the guest).
It’s easy!
Our platform provides an easy and user-friendly module for payment reconciliation.
We know that controlling and managing your accounts and dealing with payments may be a cumbersome and complex process, so we decided to make it an easy and pleasant process.
Via the reconciliation module, you will be able to receive and review the list of bookings where payments are either due or owed. You will be able to obtain your statements and take actions such as remit payments or open and manage disputes, etc.
Now, with HyperGuest, reconciliation is made easy!
YES!
It is super easy to onboard your property (any kind/type of property).
We understand your constraints and limitations, so we developed an automatic and AI (artificial intelligence) driven process that makes the onboarding process completely effortless.
Onboarding your property can be done in a matter of few minutes.
Our seasoned and experienced Onboarding team will assist and guide you through the entire onboarding process, from start to finish.
Come join us now, contact our onboarding team.
It’s effortless!
It is super easy to integrate our API.
Our proprietary and unique technology are built and designed for quick, effortless, and smooth integrations.
We developed a proven “zero-coding” methodology that allows us to connect to any system without requiring the other system to develop and invest in resources.
The process for doing so is very simple. All you need to do is email our Integrations Team and copy the relevant contact at your internal (in-house) or external (your IT company) which operate your system and we do the rest.
In no time, your system will be connected and ready for direct distribution via our platform!
Whether you are a travel provider that wishes to connect or an accommodation provider that wishes to connect, it is super easy to do so.
The sky’s the limit!
Unlike other systems, our API is based on proprietary, unique, modern, and innovative technology, second to none!
This allows us to offer unlimited API to our customers.
We do not impose any restrictions! Not a look-to-book ratio, not the threshold of queries per second, and no other restrictions.
Unlike other systems, you can query our system day in, day out, as much as you wish with the highest level of load that you can generate!
No worries, we will sustain it! Not only that, our system performance will be kept intact!
Yes, definitely!
Yes, our platform allows you in a very easy way to fully control your distribution map, down to a very granular level, including the ability to pinpoint specific demand partners (travel providers) and adjusting/tweaking rates and terms specifically custom-tailored for them.
It’s easy!
In order to gain access to our platform and services, you need to create and have a valid account: Login / Sign-up.
Sure, you can count on us!
We provide customer support 24/7/365 via email, chat, and phone.
Whenever you need us, we are by your side!
Yes, our platform allows you in a very easy way to fully control your distribution map, down to a very granular level, including adjusting and tweaking rates for specific partner/s (travel provider/s).
Yes, certainly!
Yes, our platform allows you in a very easy way to fully control your distribution map, down to a very granular level, including adjusting/tweaking rates for specific geography/ies (by selecting, country, region, continent, etc.) and this can be done per source and/or destination and in conjunction with the origin of the booker and/or of the guest.
YES!
Yes, our platform allows you in a very easy way to fully control your distribution map, down to a very granular level, including disabling (blocking) rates for specific geography/ies (by selecting, country, region, continent, etc.) and this can be done per source and/or destination and in conjunction with the origin of the booker and/or of the guest.
Yes, our platform allows you in a very easy way to fully control your distribution map, down to a very granular level, including adjusting and tweaking rates for specific segment/s.
Absolutely!
Yes, our platform allows you in a very easy way to fully control your distribution map, down to a very granular level, including disabling (blocking) a specific demand partner (travel company).
It’s a win for all!
Our platform is changing the rules of the game in so many different and exciting ways. The common ground for all of this is the interests of our customers and partners!
Whether you are an accommodation provider, a travel provider, a technology provider, or a supplier – we have endless benefits to offer you, there are so many clear advantages and so much to gain!
Don’t wait, come and join us!
No doubt!
Unlike other systems, our platform advocates “full transparency” as one of its main values.
We do not camouflage or hide the identity of the bookers or the guest… just the opposite!
We pass directly to the hotel the full identity of the booker and all other relevant information, including the contact information and also all guest information.
This way, the hotel always knows who is the organization that is booking its rooms, and this serves as a healthy ground for nursing the bilateral relationship when it becomes relevant.
Very much so!
We are fully compliant with GDPR.
Yes, by all means!
Our platform provides a very easy and friendly interface that allows you to fully control and manage your distribution map, apply various tactics and strategies to take control over your destiny.
You can do nothing or very little and “let nature take its course”, meaning open yourself to the world and start receiving reservations from various demand partners (travel providers) and as our platform deploy full transparency, you will know exactly the identity (and all the information, including contact details) of these bookers.
Or you can be much more precise and granular, via a very easy, intuitive, and simple process, literally by just a few clicks, you can control the following and more:
Tweak and adjust across the board, all or some of your rate plans (by adding a certain fix or percentage amount to all of your “sell” (commissionable) rate plans and/or “NET” rate plans). For any and each segment or on the other hand, completely shut down and block any or all segments entirely. You can create a virtual rate plan (based on the existing rate plan) and assign it to any, some, or all of the segments.
The same goes for geographies, by countries, regions, or continents, you can adjust rate-plans, per source markets, destinations, guest origins, etc.
It goes down to the specific partner/s level, all of this can be done for all and any of these options. You can selectively pick specific partner/s and tweak and adjust all of your rate plans or assign to each a private rate plan/s etc.
Now, the world is at your fingertips…
One platform, countless options, maximum flexibility, endless opportunities!
Yes! Oui! Sí! 是的! Ja! כן!
Our platform is indeed multilingual.
Of course!
Our platform fully supports multi-currencies.
Yes, absolutely!
Our proprietary and unique technology are built and designed for quick, effortless, and smooth integrations.
We developed a proven “zero-coding” methodology that allows us to connect to any system without requiring the other system to develop and invest in resources.
The process for doing so is very simple. All you need to do is email our Integrations Team and copy the relevant contact at your internal (in-house) or external (your IT company) which operate your system (PMS, CM, CRS, etc.) and we do the rest.
In no time, your system will be connected and ready for direct distribution via our platform!
For hotels/accommodation providers who for some reason cannot connect to our platform via API, we provide a full-blown, very easy-to-use, and friendly extranet system where you can manually upload and manage inventory, prices, and availability.
Due to the nature of our platform that facilitates direct connectivity and based on our proprietary unique technology (which is second to none) we minimize if not eliminate booking failures.
We are dependent on third parties technologies and systems, and we have no control over them, so there might be situations where failures will occur on these systems and will affect our system.
Yes, by all means!
We can connect to any hotel for you.
In case you have an existing relationship with a specific hotel or you wish to establish one, and this hotel is not available yet on our platform, we can very easily and quickly connect it for you.
The process for doing so is very simple. All you need to do is email our Onboarding Team and copy the relevant contact at the hotel and we will do the rest.
In no time, the hotel will be available for direct bookings for you!
It’s simple!
Generally, our contracts are done and settled online.
As part of the sign-up process, you are requested to carefully and diligently review your relevant Terms and Conditions and then formally digitally accept it.
The online digital acceptance functions as a formal “signing” and forms a legally valid enforceable binding contract.
When and if it is relevant, annexes, appendices, addendums, etc. will be concluded and signed by exchanging physical or digital signed documents.
These signed documents (again, if and only where relevant) will be stored and be accessible on your online platform account.
There are endless benefits!
For you as an accommodation provider:
Yes, we do!
Our platform fully supports the “NET” model which is also known as “prepaid rate-plans”.
“NET rate-plans”: a net rate-plan defines the booking net price to be paid by the travel provider to the accommodation provider. The NET rate is a “prepaid” rate (i.e. collected and paid prior to the stay/check-in).
The travel provider is eligible to add a certain amount to the net rate (mark-up) and offer it to their clients. The final price (net rate + mark-up) is collected by the travel provider from its client (guest) and the net rate is paid by the travel provider to the accommodation provider.
Absolutely!
Our platform fully supports “pay at the property” which is also known as “sell rate plans,” “commissionable rate plans,” and/or “post-pay rate plans.”
“Sell rate plans”: a sell (commissionable) rate-plan defines the booking sele price for the final client (the guest/consumer). The sell rate is a “post-pay” rate (i.e. collected and paid during the stay, until the check-out).
The travel provider is only eligible to offer to its clients the sell rate (without any additional mark-up). The sell price is collected by the accommodation provider from the guest and the commission amount is paid to the travel provider usually after the stay (post-check-out).
Our technology is a proprietary and unique technology, second to none!
Performance-wise:
For “pull” API integrations, our system will answer a query (even for the most crowded destination), in less than a second (typically in less than 500 milliseconds).
For “push” API integrations, our system will push updates to partners’ systems, in less than a second (typically in less than 500 milliseconds) from the moment the update was pushed to our system.
Impressive? Yes, we know!
On the contrary!
The HyperGuest platform offers hoteliers several levels of control to mitigate rate leakage and rate parity concerns:
Controlled distribution of NET rate plans:
Unlike bed-banks and wholesalers, HyperGuest allows hoteliers to configure how their rates get distributed. For example, NET rate plans can be made available to segments such as travel agencies, closed communities but not to resellers.
Publish the BAR rate with NET prices:
HyperGuest allows users to define a rate plan as the official BAR, which will be provided to demand generators together with the net price. In many cases, rate parity issues occur simply because demand generators don’t know the hotelier’s expectation for a minimum sell rate. Publicly selling below the BAR rate, in this case, is a violation of the HyperGuest terms of use.
Publish pay-at-hotel (gross) rate plans:
When hoteliers publish end-user (gross, commissionable) prices, they have full control of the selling price. HyperGuest allows B2B sales of such rates, including a consistent seamless reconciliation process and commission remittance.
Quick mitigation of rate parity cases:
With HyperGuest, you are in control. When an issue occurs, you don’t need to embark on a ‘detective’ effort (as with a traditional wholesaler) since you will be working with the target agencies directly. By simply adding a demand partner on your Block List, they will immediately lose access to your inventory.
Accommodation providers are entities that provide accommodation services of any type, kind, or sort, including but not limited to the following: hotels, hotel chains, motels, hostels, Inns, guest-houses, camping, chalets, resorts, lodges, home-stays, farm-stays, boats, tents, vacation rentals, holiday homes, aparthotels, villas, etc.
Not at all!
Our service and the use of our platform is completely FREE for accommodation providers.
There are no fees whatsoever… no transaction fees, no maintenance fees, no set-up fees, no subscription fees, no listing fees, no monthly minimum fees, and no “I want your money” fees!
Absolutely no cost… free of charge!
HyperGuest provides a digital online proprietary platform that allows direct connectivity between accommodation providers (of any kind) and travel providers (of any sort).
By utilizing direct connectivity the platform allows placement of direct bookings (i.e. travel providers can place reservations directly with accommodation providers).
The platform offers and supports two main models:
Marketplace: accommodation providers can place their inventory for “sale” in a digital arena where travel providers can access it and directly place bookings. This allows for accommodation providers to work directly with an abundance of travel providers without the need to pre-contract each of them separately. Vice-versa, travel providers can work directly with an abundance of accommodation providers without the need to pre-contract each of them separately.
Bilateral Relationship: additionally, in coexistence with the Marketplace, accommodation providers and travel providers can agree on different rates and terms (than those of the Marketplace) and with just a few clicks, create and set bilateral relationships based on designated rates and terms as pre-agreed on between each party.
Connectivity: the technology landscape for hotel as well as demand providers is highly fragmented. The largest players dont reach 10% market share and most requests to integrate are are declined. Integrating require specialized know-how and architecture. With HyperGuest, a single integration offers both supply and demand players access to do business without ever having to worry about connectivity. The critical mass of solutions are already integrated, and new ones are being added and certified constantly.
Furthermore, based on pre-agreed and pre-set relationships, our platform allows easy and direct connectivity between accommodation providers and technology providers (of any kind and sort) that facilitates technological solutions/services obtained by accommodation providers.
And this is just the beginning…
