HyperGuest & Monument Hotel

Monument Hotel is a 5-star Gran Lujo hotel set in a pre-modernist mansion on Barcelona's Passeig de Gràcia, and home to Lasarte, Martín Berasategui's three-Michelin-star restaurant. Personalised service defines the hotel, and that standard has to hold in every channel where it's sold.

Monument Hotel connects directly with travel providers through HyperGuest. Here's where the partnership started and where it's heading next.

The Starting Point: Reach Without Dilution

For an independent luxury property, more distribution isn't automatically better. Every new channel adds exposure, but also adds a question: does this partner present the hotel the way the hotel presents itself?

"As an independent luxury hotel, our priority is to ensure that our distribution strategy remains aligned with our positioning and with the highly personalized experience we offer our guests. As the distribution landscape continues to evolve, maintaining the right balance between reach, quality partners and brand positioning is key for us."

Marta Sauri, Director of Sales, Monument Hotel

The difficulties behind that balance:

• Reach vs. selectivity: Broad distribution brings volume, but not every buyer is the right fit for a luxury product.
• Brand control: The further a room travels from the hotel's own website, the less say the hotel has over how it's positioned.
• Rate integrity: Each extra layer of intermediaries is another place where rates can be resold and parity can slip.

The Shift: Direct, Selective Connectivity

HyperGuest gives Monument Hotel a direct line to the buyers it chooses:

• Hand-picked partners: The hotel decides which travel providers it works with, rather than handing inventory to wholesalers and hoping for the best.
• Fewer layers: Rates and availability go straight from the hotel to each buyer, so the hotel sets the terms.
• Positioning protected: Growth comes through partners that fit the brand, not at the brand's expense.

The Road to 2027

"Looking ahead to 2027, we would like to continue developing our partnership with HyperGuest by increasing Monument Hotel's visibility among high-quality partners and expanding our reach into strategic luxury markets, while always protecting our positioning and rate strategy."

Marta Sauri, Director of Sales, Monument Hotel

Thank you to Marta Sauri and to the Monument Hotel team for building this partnership with us.

Explore the Visual Map here