HyperGuest & UpLevel Hospitality

UpLevel Hospitality is a hotel performance specialist working across revenue management, hotel marketing and consulting. Instead of advising from the sidelines, the team works inside the hotels it supports, from diagnosis and strategy through to execution.

UpLevel Hospitality is connected to HyperGuest, giving the properties it manages a direct route to relevant distribution partners. We conducted a mini-interview with the UpLevel team to talk about what it takes to turn strategy into results.

The Vision

What sets UpLevel apart from a typical consultancy?

“What sets us apart is that we don’t operate as an external consultancy that simply delivers reports, recommendations or forecasts. We become an extension of the hotel’s commercial, marketing and revenue team. We work alongside the property to implement, test, optimise and continuously improve its revenue and commercial performance.”

The Challenge

What’s the biggest obstacle for hotels in Portugal today?

“At UpLevel Hospitality, we believe the next competitive advantage for Portuguese hotels is commercial alignment: having the right data, technology and people working together towards the same revenue and profitability goals. Hotels cannot afford to rely heavily on a few channels, particularly the major OTAs, or wait for the final customer to find them. Diversifying demand is becoming essential, whether through direct business, corporate partnerships, B2B relationships, strategic distribution or other demand-generation channels.

The hotels that outperform will not necessarily be the ones with the most technology. They will be the ones that know how to turn technology, data and commercial relationships into action.”

The Partnership

How is HyperGuest supporting your work?

“HyperGuest is helping us make the commercial ecosystem more efficient. For the properties we manage, connectivity and distribution are critical. HyperGuest gives us a more streamlined way to connect hotels with relevant distribution opportunities while maintaining a strong focus on direct relationships, efficiency and control. That’s particularly important for us because our role doesn’t stop at setting the strategy. We need the technology infrastructure to execute that strategy quickly and effectively.”

We want to thank the UpLevel Hospitality team for the trust and collaboration!