HyperGuest & The Lodges at Craigendarroch Country Club

Set in the Scottish countryside near Ballater and Balmoral Castle, The Lodges at Craigendarroch Country Club is a destination resort managed by Hilton Grand Vacations. Guests stay in lodge-style suites with full kitchens and private terraces, just a short walk from the historic main house with its pool, spa and restaurant serving local cuisine.

Now connected to HyperGuest, the resort shares its rates, availability and content directly with travel providers, with no intermediaries in between. We conducted a mini-interview with the team about launching a new property and keeping the brand consistent from the first booking onward.

The Vision

What does direct connectivity mean for a destination resort where the stay itself is the brand experience?

"Our brand experience is defined by every touchpoint of the guest journey, not just the stay itself. By connecting directly with our distribution partners, we can provide real-time availability, accurate rates and richer content that truly reflects what makes our resort unique. Ultimately, direct connectivity allows us to reduce friction, increase efficiency and focus on what matters most - delivering exceptional hospitality."

The Challenge

What's the biggest distribution headache you're solving for right now?

"One of our biggest distribution challenges right now is the speed at which we need to bring our property to market while maintaining consistency and control across every channel. As a new destination resort, it's critical for us to gain rapid access to both B2B and B2C distribution networks, ensuring we're visible to the right audiences from day one. At the same time, we want to minimize the operational complexity that often comes with onboarding multiple partners, systems and channels."

The Partnership

Where has HyperGuest made the most noticeable difference, and what do you hope it fixes next?

"The key has been reducing the unknowns around connectivity, integration and activation timelines. We needed confidence that rates, availability and content could flow seamlessly across our distribution ecosystem, which in turn allowed us to focus on driving demand and delivering an exceptional guest experience. Moving forward, we hope this partnership will strengthen our presence in emerging markets, unlocking access to a broader distribution ecosystem and creating new opportunities to reach high-value guests globally."

Thank you to Matty Squirrell, Senior Regional Market Manager, for sharing the team's perspective. We look forward to working together!