HyperGuest & Moov Hotels

Moov operates a distinctive chain of budget hotels across Portugal and Brazil, built on a philosophy of merging comfort, modern design, and sustainability with accessible pricing. For an independent hotel group competing in markets dominated by OTA gatekeepers, maintaining a direct booking promise requires more than just good intentions. It demands the infrastructure and visibility to actually control your own distribution.

We spoke with Joana Teixeira, Distribution Manager at Moov Hotels, about the hidden costs of channel fragmentation, how their direct-first strategy has shaped their brand, and why connecting with HyperGuest marks a turning point in their ability to operate independently.

The Vision

How does Moov protect its direct booking promise, and what role does channel strategy play in delivering on your brand's core value proposition?

"Moov Hotels aims to increase direct bookings by ensuring guests always have access to the best available rates and a simple, easy booking experience through our direct channels. Our distribution strategy is designed to maintain pricing consistency and reinforce our commitment to always offering the best value for money directly to our guests."

The Challenge

For a brand operating in highly OTA-competitive markets, what is the day-to-day cost of channel fragmentation?

"Beyond commission costs, using multiple distribution channels makes daily operations more complex, creates challenges in maintaining rate parity, and makes it harder to identify who is actually booking our hotels. It also limits access to guest information, reduces flexibility in managing rates and availability, and restricts direct relationships with guests, making it more difficult to build loyalty and encourage repeat bookings."

The Partnership

Now that Moov is connected to HyperGuest, what concrete changes does direct connectivity bring? What would you tell another independent hotel group still relying primarily on OTAs?

"With HyperGuest, we now have a more direct connection with our distribution partners, which simplifies day-to-day operations and gives us greater control over rates and availability. It also helps us maintain better rate parity, gain clearer visibility into who is booking our hotels, and reduce our dependence on intermediaries. While maintaining strong market reach, we benefit from a more efficient distribution strategy and a closer relationship with our guests. To other independent hotel groups, we would say that direct connectivity is a valuable opportunity to gain more control over your business, improve profitability and make decisions based on more complete and transparent information."

The partnership between Moov Hotels and HyperGuest is a live example of what independent hospitality looks like when you move beyond OTA dependency. Thank you to the Moov Hotels team for the trust!