HyperGuest & Major Twins

Major Twins is a revenue management and commercial strategy consultancy dedicated to independent hotels. By combining advanced analytics, operational discipline, and a margin-driven philosophy, they help properties optimize pricing, strengthen direct distribution, and reduce dependency on intermediaries — all with one north star: Net RevPAR.

We asked João Paulo Simões de Carvalho, CEO at Major Twins, three questions about where hospitality revenue strategy is heading and why clarity in distribution is no longer optional.

The Vision

‍As the industry moves away from pure occupancy toward "Net RevPAR," what is your vision for helping hotels prioritize high-margin demand over simple volume?

"Our focus is to help hotels shift from chasing occupancy to building profitability. Net RevPAR forces a more disciplined approach: prioritizing channels and segments that generate real margin, not just volume. Our vision is to empower hotels to understand the true value of each booking and to design pricing strategies that reward high-quality demand. This means fewer low-yield dependencies and a stronger, healthier revenue mix."

The Challenge

‍What is the core challenge you face when trying to implement a real-time pricing strategy across a distribution landscape that suffers from delays and rate leakage?

"The biggest challenge is the lack of synchronization across intermediaries. Legacy layers create delays, distort pricing, and introduce leakage that undermines any real-time strategy. When data is fragmented, the hotel loses control of its own value. Our work often involves rebuilding that control — ensuring that what the hotel decides is what the market actually sees."

The Partnership

‍By partnering with HyperGuest, Major Twins is enabling its clients to bypass traditional distribution layers. How does this direct-to-buyer infrastructure empower your team?

"HyperGuest gives us something the traditional ecosystem rarely provides: clarity. By removing unnecessary intermediaries, we gain a direct line between hotel and buyer. This transparency allows us to protect rate integrity, accelerate updates, and design cleaner, more efficient distribution strategies. It strengthens our ability to deliver measurable revenue gains for our clients."

As independent hotels face mounting pressure from legacy complexity and intermediary noise, Major Twins' partnership with HyperGuest represents a sharper, more deliberate approach to commercial strategy — one where the hotel, not the channel stack, sets the terms.