HyperGuest & Gother

Gother is Thailand’s homegrown online travel agency, built as a travel platform for all lifestyles. Travelers use it to book flights, hotels, experiences, car rentals, and package tours in one place.

Gother is now connected directly to hotels through HyperGuest, with real-time inventory and pricing flowing from partner properties straight into its platform. For an OTA selling everything from flights to package tours, a room that shows as available but isn’t costs a booking and a customer’s trust.

We conducted a mini-interview with Supachai Meesri, Head of Business Development at Gother, to hear how the team thinks about its product, what made hotel content hard to keep accurate, and what direct connectivity changes for their travelers.

The Vision

What does “travel for every lifestyle” mean when you’re building your product?

“As the travel industry continues to evolve, Gother remains committed to investing in travel technology and digital innovation to strengthen its platform and enhance customer experience. The partnership with HyperGuest reinforces Gother’s vision of elevating the competitiveness of Thailand’s homegrown OTA on the global stage. At the same time, it underscores the company’s commitment to supporting Thai hotels while expanding collaborations with hotel partners worldwide, creating greater opportunities for the hospitality industry and delivering more choices to travelers across the globe.”

The Challenge

Before connecting directly, what was the hardest part of keeping hotel inventory and rates accurate?

“Discrepancies between displayed inventory and actual hotel availability. Minimizing them is what gives travelers a booking experience that is both more dependable and more convenient, with reliable information throughout their booking journey.”

The Partnership

How is direct connectivity with hotels changing what you can offer travelers?

“By integrating directly with HyperGuest’s connectivity platform, Gother gains access to real-time hotel inventory and pricing from its partner properties. The streamlined integration also simplifies operational processes for hotel partners, reducing system complexity while improving efficiency and scalability. With enhanced connectivity, Gother is well positioned to expand its network of hotel partners and deliver greater value across its platform.”

Thank you to Supachai Meesri, Head of Business Development at Gother for believing in us!